CEW Picks Top Beauty Products

Cosmetic Executive Women crown top products at their annual Beauty Awards gala.

The creation of the packaging for Harajuku Lovers Fragrance “G” was a labor-intensive process. The dolls’ faces and bodies are decorated by hand.

After combing through nearly 550 products, 140 finalists and 28 categories ranging from makeup to hair care and sun care to scent, the Cosmetic Executive Women (CEW) announced their annual Beauty Awards winners with great fanfare at New York’s famed Waldorf-Astoria Hotel. In all, 27 winners were awarded Lalique statuettes, with L’Oréal and Avon proving to be the big winners, taking home five and four statuettes, respectively.

According to CEW, one of the biggest current beauty trends today among award winners is “value.” At-home spa treatments, 2-in-1 products and luxury-for-less characterized many of the hottest products to hit the beauty counters and aisles this year. Beauty buyers signaled that they wanted affordable products that could “go the distance,” such as products that enabled them to emulate expensive salon and spa treatment products that could be used in their own home.

The award winners, determined by CEW’s membership of more than 4,000 professionals, are chosen to serve as a trusted guide to top product performers for consumers. To help promote this year’s award-winning products, the CEW launched its biggest retail program to date, collaborating with six national partners in 2009. The retail program gives consumers instant shopping access on www.cew.org with “buy now” links to CVS/pharmacy, Sephora, ULTA, Beauty.com, drugstore.com and Bloomingdale’s.

“Women don’t want to make buying mistakes. They’re looking for performance and value. With the CEW Beauty Awards, consumers have the advice of more than 4,000 beauty experts to lead them to the best products the industry has to offer,” says Carlotta Jacobson, CEW president.

The winning products are:

BATH AND BODY

Body Treatment – Mass
Anew Clinical Professional Stretch Mark Smoother
Avon Products, Inc.

“The Ball” by Ojon Tawaka takes up to two days to make and contains the same antioxidant amount as 2,834 lbs. of blueberries. Its bowl was inspired by the handmade basins used by indigenous tribes.

Body Treatment – Prestige
“The Ball”
Ojon Tawaka

Scented Bath & Body – Mass
Eucalyptus & Peppermint Cold & Sinus Soak
Vickery & Clarke Natural Apothecary

Scented Bath & Body – Prestige
Fig Apricot Bath and Shower Gel
Fresh

FACIAL SKINCARE

Acne Treatment
Advantage Blackhead Eraser Exfoliating Cleanser
Clean & Clear

Anti-Aging – Mass
Regenerist 14 Day Skin Intervention
Olay

Anti-Aging – Prestige
Even Better Skin Tone Corrector
Clinique

Cleanser & Scrub – Mass
Wave Power Cleanser and Deep Clean Foaming Pads
Neutrogena

Cleanser & Scrub – Prestige
Appleseed Brightening Exfoliant
Fresh

Eye Treatment – Mass
Nutritioniste Skin Renew Anti-Puff Eye Roller
Garnier

Eye Treatment – Prestige
White Lucent Brightening Eye Treatment
Shiseido

Moisturizer – Mass
Definity Color Recapture
Olay

Moisturizer – Prestige
Time Zone Line and Wrinkle Reducing Moisturizer SPF 15
Estée Lauder

HAIR

Hair Care, Style & Coloring – Mass
Advance Techniques Grey Root Touch-Up
Avon Products, Inc.

Hair Care, Style & Coloring – Prestige
Straight Making No Frizz Styling Cream for Medium to Thick Hair
Living Proof, Inc.

MAKEUP

Eye Product – Mass
Double Extend Beauty Tubes Mascara
L’Oréal Paris

Eye Product – Prestige
Ôscillation
Lancôme

Face Product – Mass
Simply Ageless Foundation
CoverGirl

Face Product – Prestige
Face Fabric Foundation
Giorgio Armani

Avon Products Inc “Pro-to-go Lipstick” lets users open, apply and close the package with one hand.

Lip Product – Mass
Pro-To-Go Lipstick
Avon Products, Inc.

Lip Product – Prestige
Rouge Volupté Silky Sensual Radiant Lipstick SPF 15
YSL

MEN’S GROOMING

Men’s Grooming
Drenched
ZIRH Holdings LLC

SCENT

Men’s Scent
Prada Infusion d’Homme Eau de Toilette Spray
PUIG USA
Fragrance Supplier: Givaudan

Women’s Scent – Mass
Bond Girl 007
Avon Products, Inc.
Fragrance Supplier: Firminich

Women’s Scent – Prestige
“G”
Harajuku Lovers Fragrances
Fragrance Supplier: Fragrance Resources


SUN

Sun Product – Mass
Continuous Protection Sunblock Spray SPF 70
Aveeno

Sun Product – Prestige
Delicious Self Tanning Cream
Clarins

INDIE BEAUTY AWARD
NIA 24

The awards ceremony was hosted by actor Mario Cantone of Sex and the City. Presenters included Bravo’s The Real Housewives of New York City: Jill Zarin, Alex McCord, Ramona Singer and Countess LuAnn de Lesseps; Gretta Monahan, style expert for The Rachael Ray Show and Bravo Network; Simon Doonan, creative director of Barneys; Ingrid Grimes-Myles, Michelle Obama’s makeup artist; and spokesmodel and pop star, Shontelle.